Julia, Flavor R&D Director
What is asked of Julia
Carry out a demonstration application sample for a flavor campaign on a new food market.
What Julia wants
To have a quick first contact with the target market, be able to measure the response and understand any necessary adjustments without investing time or internal skills.
To have a powerful and professional demonstration application that highlights the benefits of its flavor in line with the expectations of the market on which it can rely in the event of success.
Receive samples ready on time, with all regulatory and technical information labelled and packaged, with a sensory evaluation form (All-in) based on a retroplanning discussed and respected for a known total budget.
What about you?
Do you have a clear vision on your entire development process?